Dons and Tradie form perfect package!

Yes, you heard right! The EFC Network is pleased to welcome iconic Australian brand Tradie in 2022.

Tradie has become an official partner of Essendon Football Club and is set to be the clubs’ official underwear, deodorant and bodywash partner, and will feature on the players’ training and playing shorts this season.

As part of the partnership Tradie will be involved with the EFC Network, connecting with likeminded organisations to drive business outcomes.

Tradie Founder and CEO Ben Goodfellow established the brand in 2010 with the desire of adding personality, humour and functionality to the underwear market.

Since then, Tradie has expanded from an underwear brand to now producing workwear, boots, babywear, tools, drinks and beauty.

“We’re really excited to be partnering with the Bombers for the 2022 season and showcasing our Tradie brand on the players shorts. Given the size and extensive footprint of the EFC Network we’re also looking forward to meeting as many people as possible and introducing them to our great products.” – Ben Goodfellow, Founder and CEO, Tradie

There has already been a huge response and excitement from fans about welcoming such a fun and vibrant brand to the club and we are excited to see Tradie bring great value to our EFC Network members too.

“We are thrilled to welcome Tradie to the EFC Network. The brand is cheeky, irreverent and fun, but importantly a market leader with exceptional quality product. We are really pleased to work with Tradie in the EFC Network as we explore B2B opportunities for them across our member and coterie businesses.” – Nick Ryan, Chief Commercial Officer, Essendon Football Club

If your business or retail outlet is looking to purchase workwear, boots, underwear, or deodorant in bulk quantity, you can get in touch with Ella Hosken on 03 92372277 or ehosken@sojo.net.au